For most of Kenya’s history, the Nairobi Securities Exchange belonged to a narrow group of people. Institutional investors, foreign funds, and those who knew how to navigate the paperwork. Everyone else watched from outside.
That changed on 10th February 2025.
Ziidi Trader, built into the M-Pesa app, has put the Nairobi Securities Exchange directly in your hands. In its first week, the platform drove over 72% of all NSE retail trades. Daily participation jumped from 7,000 to 26,000 investors in a single day.
In this episode, our dealers, Caleb and Ken, break down how trading in Kenya has evolved, what this shift really means, and why access to the market is not the same as success in it. The address the most important question that comes after access: now what?
“Access without education is speculation. Access with education is empowerment.”
To start investing in shares;
- Open your M-Pesa app, go to Financial Services, and select Ziidi Trader.
